Northern Exposure

PI: You recently announced the creation of a new Newspaper Division, based in the San Francisco Bay area, that will focus on U.S. publishers seeking to outsource their printing. Are you targeting the United States as your key market for international expansion?

DESJARDINS: Yes. We’ve had a lot of success with this unique printing model because print technology is changing very rapidly, and publishers are facing prohibitive capital costs to keep up. Instead, they’re turning to us, handing over the physical production of their product to a printing expert, who makes such investments regularly. That way, publishers can concentrate on their strengths—content and product development—while we focus on ours—providing greater deadline flexibility, more color capability and, ultimately, a superior-looking printed product.