Northern Exposure

PI: What advice can you give other printing companies on how to survive, and thrive, in the future?

DESJARDINS: Obviously being flexible is not going to diminish in importance. But beyond that, a company is like a person. Every person has to figure out what he or she does best, put a personal twist on it that differentiates them from the rest, and then pursue it as far as possible. It’s how you differentiate yourself that lets you rise above the competition.