Northern Exposure

PI: How do you see print’s role changing within the communications mix due to the growth of electronic and cross-media forms of communication? As a major publisher/content creator and printer, how is Transcontinental responding to those market dynamics?

DESJARDINS: The major trend sweeping the communications industry is specialization and targeting. Transcontinental is ensuring that its entire product and service offering, both in our print and media activities, evolves in harmony with those shifts.