Northern Exposure

It means leveraging our very strong magazine brands and content in ways that best suit their content and readership. For example, we turned the Canadian TV Guide into a Web-only product with targeted special print editions around important TV events. We’ve extended the extremely popular Canadian Living magazine beyond the Web and into cook books and, in partnership with Yellow Pages, elderly-care directories. These are just a few examples of how we’re maximizing our strong content to reach consumers in more and more ways.