Q&A with Werner Dornscheidt, Messe Düsseldorf board chairman

What will be different at Drupa 2008 with regard to the exhibitors and the layout?

DORNSCHEIDT: We want to make Drupa as clearly structured and visitor-friendly as possible. The halls presenting “Digital Solutions” play a key role in this context. This area has been expanded since Drupa 2004. Hall 8a and the new Hall 8b, as well as the adjacent Halls 5 and 9, are primarily reserved for exhibitors from this field, including companies such as Xerox, HP Indigo, Agfa-Gevaert, Fujifilm, Kodak, Konica Minolta and Ricoh. When an exhibitor like Canon reserves 1,000 square meters of additional space for its booth at Drupa, it clearly indicates the relevance of this segment.