Q&A with Werner Dornscheidt, Messe Düsseldorf board chairman

The growth of digital technologies is obviously a central theme, so can Drupa still be referred to as a printing trade fair?

DORNSCHEIDT: More than ever! Because people are printing more than ever. Digital solutions couldn’t exist without conventional printing methods. As the leading trade fair for the printing and media industry, we are presenting the interaction and co-existence of these technologies. We show the entire added-value chain, from design all the way to the finished print product. Drupa is the very best “seismograph” for detecting new trends.