Q&A With John Hamm on the Digital Printing Outlook

So then when it comes to approaching chief marketing executives, what are you learning about the nature of the pitch?

I visited a large direct mail operation in Pittsburgh that is providing digital print-ing and mailing of 400 million pieces annually. There are others that are larger in that segment, but one competitive advantage this company has created is their teaming approach with designers and agencies. Rather than presenting them-selves as simply a mail house, they are a personalized marketing communications company, offering an integrated set of offerings. And that’s enabled them to secure important, major corporate and non-profit clients that their competitors would like to have.