Q&A With John Hamm on the Digital Printing Outlook

Going back to the digital printing study you’re doing for PRIMIR…any interesting anecdotes in the early going?

I was interviewing a Canadian printer, and asked him why he thought market adoption for personalized printing had taken so long. After telling me that he didn’t see it as such a big deal; it’s been around for a long time, and he’s not interested in personalized catalogs that had been created from database decisions concerning his personal preferences, he added, “Print will be around for a long time, because there’s no faster random access tool in existence than the human mind.” That’s an interest-ing perspective, wouldn’t you say?