Q&A With John Hamm on the Digital Printing Outlook

– Doug Sprei

You recently were commissioned to co-produce (with Boston-based State Street Consultants) a major new market research study for PRIMIR, entitled The Digital Printing Outlook in a Production Environment. How’s it going, and who are some of the companies you’re interviewing?

I have been interviewing a variety of companies from throughout the U.S. and Canada, and am thoroughly enjoying the project. Surveying more than 500 firms throughout North America, State Street is performing the quantitative analysis, while I am conducting in-depth interviews with 25 firms. We’ve targeted a wide cross-section of firms by geography, market segments, size, and the niches that they serve –such as those who are producing only digital printing, commercial printers who have added digital to complement their offset services, book printers, web-enabled digital print, direct mail, and more. And we’re also talking with many of the major suppliers in the digital print space.