Q&A With John Hamm on the Digital Printing Outlook

What’s your access route into learning about how print communication produces improved business results in such markets?

It’s through identifying document applications that these enterprise companies are producing in support of their go-to-market strategies. Among the most successful opportunities are multimedia programs that create numerous touch points with the ultimate customer and drive them toward buying decisions. Such cross-media programs may include the combination of print with personalized web sites (PURL’s), e-mail follow up, and personal selling.