Print & Mobile Phones: QR Codes, NFC Square Off

• Reach: QR codes are winning ground, while NFC is in its early stages. NFC hardware is not yet readily available, and the current infrastructure to support it is demographically sparse. QR codes are easy to create, easily distributable and recognizable.

• Versatility: NFC tags scan very reliably and quickly, and do not need to be within a line of sight. However, they are limited to a very close range (the initiator must be within