Print & Mobile Phones: QR Codes, NFC Square Off

Eric Weymueller, co-founder of contentAI studios in Portland, OR, believes bridging end users from the real world to any mobile application needs to be intuitive and simple. The team at contentAI had the benefit of using Google’s “Places” NFC test campaign last December.

Weymueller says it was fascinating to observe the ease at which an NFC engagement occurs compared to a QR code. “NFC is a gesture-based engagement (“wanding” a tag) that requires no exclusive concentration (e.g., no “focus.”). And, it's being applied to a wide range of mobile engagements, from payments to smart posters to electronic keys for hotel rooms. This cross-platform usage is what will drive NFC into becoming a standard.”