Print & Mobile Phones: QR Codes, NFC Square Off

Today, we can launch more QR code campaigns than NFC simply due to market penetration. That will level out during the next year or two. A deciding factor for QR codes will be if the technology can leverage itself to be a part of the larger mobile lifestyle. PI

About the Author
Chris Lehan is director of product development for Impressions Inc., a privately held printing and packaging company in St. Paul, MN. Contact him at chrisl@i-i.com.