Quad Acquires Mailer Openfirst

Citing Openfirst’s competence in processing complex data files for quicker mail piece production, Quad/Graphics feels the addition will augment its capabilities in the direct mail sector.

“Openfirst’s lettershop capabilities complement our direct marketing expertise,” states Quad/Graphics President and CEO Joel Quadracci. “Together, we’ll be able to leverage each other’s platforms to offer a broader array of services to marketers everywhere.”