Quad Enters into Strategic Alliance with YUDU Media

Quad/Graphics will deliver the Digital Edition via a URL link to the publisher, catalog marketer or advertiser to post on Web sites or include in email or other e-commerce efforts.

Quad/Graphics Digital Edition will also help clients fine-tune their marketing and content, tracking data to give clients insight into how the end users interact with the electronic version of their printed piece. For example, Quad/Graphics Digital Edition can tell how many users read an edition, what stories/pages/products are read or viewed, what users spend the most time reading/viewing, what ads they link to, what products they purchase, and more.