Quad Boosts Retail Ad Insert Business with Deal for Vertis

Quad/Graphics intends to use cash on hand and draw on its revolving credit facility to finance the acquisition of Vertis, which expects to generate approximately $1.1 billion in revenues during fiscal year 2012.

"Quad/Graphics believes in the power of print in today's multichannel media world and this acquisition further strengthens our ability to help retailers and direct marketers drive meaningful business results," said Joel Quadracci, chairman, president and CEO of Quad/Graphics. "The complementary capabilities of our two businesses in retail advertising inserts, direct marketing and in-store marketing will further strengthen and expand our offerings, and will allow us to better serve our clients, achieve additional efficiencies and build long-term value for our shareholders."