Quad/Graphics Bolsters Direct Marketing Platform

SUSSEX, WI—Quad/Graphics isstrengthening its direct marketing platform with multimillion-dollar investments in mail processing and equipment, including creating two regional commingling centers; investing in a new custom web press and other equipment upgrades in its Effingham, IL, plant; and adding print capabilities to its Westampton, NJ, plant.

Quad/Graphics will enhance its commingling capabilities with the creation of two new regional commingling centers: A Midwest center in New Berlin, WI, and an East Coast center at its existing direct mail production plant in Westampton, NJ.

The Midwest commingling center will start up this month in a 225,000-square-foot building in New Berlin, not far from Quad/Graphics' other southeastern Wisconsin facilities. The East Coast commingling center will start up later this month in the Westampton plant and will support Quad/Graphics' nearby direct marketing production facilities, newly acquired from Vertis.

In addition, Quad is building a 93,800-square-foot storage area onto its Oklahoma City facility to store up to 30 million pounds of paper.