Quad/Graphics to Beta Test HP Color Inkjet Module for Web Offset Press

HP and Quad/Graphics are currently determining the best uses for the HP Color Print Module throughout Quad/Graphics' manufacturing platform, based on Quad/Graphics' personalization priorities.

"Today's marketers require innovative solutions for getting their message to the right people at the right time quickly and cost-effectively," said Steve Jaeger, President of QuadDirect, the direct mail division of Quad/Graphics. "We are excited by the possibilities of HP's technology, which will go a long way to strengthen our ability to help clients create targeted, relevant print messages that connect seamlessly with other media channels."