Quad/Graphics Creates New Division, Investing $13 Million to Expand Platform

Quad/Graphics’ Commercial and Specialty platform specializes in quick-turn and transactional commercial products such as marketing collateral; print-on-demand custom publications; short-run books, catalogs and directories; specialty binding; and in-store/point-of-purchase (POP) materials.

The company has already seen the benefits of offering its clients more services while leveraging its premedia, logistics and procurement capabilities. “We are bringing new value and differentiated services to the commercial and specialty print marketplace,” Mr. Quadracci said.