Quad/Graphics — Finishing First

Not Just Gravure
Paschall feels there is a popular myth about the Ferag being geared only toward gravure runs. "That's just not true," he says. "It changes formats and sizes fast, and it's flexible for versions in web offset. People with many version changes can use it. When Quad was investigating the Ferag, they went for the speed on long-run gravure products, but after a while they realized they can run some web offset on it, and it doesn't have to be for long runs in the millions. They're doing shorter runs, in the 75,000 range and up."