Quad Rolls Out Branded iPad Applications

Quad/Graphics provides publishers and catalogers with a client-branded iPad application, developed by ePublishing partner YUDU Media. These apps are made available online at the Apple store, where the printer's clients can offer them for free or set their own sale price.

Just like its current Flash-based digital edition electronic publishing offering, formatting a digital magazine or catalog is an extension of Quad/Graphics' premedia services, which optimize application files or PDFs for multi-media output. The company's technicians convert and reformat content supplied by magazine publishers and marketers to publish to the app, resulting in page-layout views with rich media as well as a customizable text version capability.