Quad/Graphics to Invest $20 Million in Its Retail Insert Platform

“Advertising inserts continue to provide high marketing ROI by driving store traffic while also serving as an effective complement to online, mobile and other marketing efforts,” said Joel Quadracci, Chairman, President & CEO of Quad/Graphics. “Our investments in Lomira reinforce our commitment to help retailers use the power of print to succeed in a competitive marketplace. Now, with high-quality offset and gravure capabilities near every major retail market in the United States and Canada, our geographic presence and process footprint spans the continent.”