Quad/Graphics to Invest $20 Million in Its Retail Insert Platform

In addition to its industry-leading print platform, Quad/Graphics offers unique, robust multichannel marketing solutions that help retailers extend a consistent brand message across multiple print communication channels, and then integrate those channels with other forms of media, such as the Internet, mobile technologies, digital editions and digital tablets. The printer’s comprehensive multichannel services range from marketing strategy, data analytics, creative concept and photography, to workflow tools for automating retail insert page production and creative digital and print outputs, including email, digital editions, retail inserts, direct mail, catalog and, with its recent acquisition of HGI Company, large-format signage and in-store / point-of-purchase (POP) displays.