2011 Hall of Fame: Joel Quadracci - The Next Generation

Trial by Fire(hose)

“It was like learning with a fire hose,” Quadracci remarks. “My father turned up the heat and I was put into some leadership roles. I’d done well in sales and he wanted to keep letting out the line to see where it went. ”

The turn of the millennium meant big changes in his life: Married in 2000, first child in 2001, the 9/11 attacks later in the year, and the death of his father in a drowning accident the following year. Quadracci became president in 2005, added CEO responsibilities a short time later and, within two years, the economy hit rock-bottom.