Quad Urges Congress to Act Swiftly to Restore Financial Stability to U.S. Postal Service

During his oral testimony, Quadracci said that while print is changing and will continue to evolve in our multichannel world, it is still an effective marketing and communications medium—and one that connects and integrates well with other media channels. However, as marketers lose confidence in the long-term sustainability of the Postal Service, they may choose to redirect their marketing spend to other channels. "The uncertainty is there and they’re not sure what to do," he said of marketers who are seeking the best channels for maximizing response rates and revenues. If postage costs begin to outweigh the benefits from increased response, for example, marketers may move away from printed mailings to other media channels, he explained. "The competition is real and it is out there," Quadracci told the committee.