Quad/Graphics Lands All of Rite Aid’s Print and Digital Insert Work
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SUSSEX, WI—Feb. 24, 2012—Quad/Graphics Inc. will become the exclusive printer of retail inserts for Rite Aid Corp. under a new multiyear agreement that also includes producing digital online editions of Rite Aid’s weekly newspaper circular promotions. Quad previously had been printing Rite Aid’s insert advertising for Eastern states, and effective April 1,2012, will pick up all Western distribution as well for a 100-percent position.
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