Quad/Graphics Lands All of Rite Aid’s Print and Digital Insert Work

Jim Pilsner, Rite Aid’s vice president of advertising, said Quad/Graphics’ technology and innovation provided a compelling business case for an expanded relationship.

“Quad/Graphics will now be printing our inserts coast-to-coast, and also producing our digital online editions,” Pilsner noted. “Our customers across the country will be able to access Rite Aid promotions in print, online and mobile channels, with complex Quad/Graphics geo-versioning ensuring they get the right content, in the right place at the right time.”