Mobile Technologies: Bringing New Life to Print

"Because it's so easy to set up, it's easy to use on a campaign where you have a very low cost per piece that you need to maintain," Kammerait notes.

Another option, vQR (variable Quick Response codes) can be printed by advanced inkjet and digital printing technologies. The variable version allows marketers and publishers to create unique QR codes that personalize destination content, from first-name greetings to prepopulating data fields for one-click purchasing, forms, registration and more.