Quad/Graphics Makes Multimillion-Dollar Investment in Direct Marketing Platform
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“Direct mail continues to be one of the most powerful ways to drive consumer response, and we have the solutions today’s marketers need to acquire and retain customers, and grow their business,” explained Steve Jaeger, president of Quad/Graphics direct marketing. “With these new investments, we advance our commitment to helping direct marketers maximize the revenue from their print spend while minimizing their total cost of production and distribution.”
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