Quad/Graphics Makes Multimillion-Dollar Investment in Direct Marketing Platform
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New Regional Commingling Centers
Quad/Graphics will enhance its well-established commingling capabilities with the creation of two new regional commingling centers: A midwest center in New Berlin, WI, and an east coast center at its existing direct mail production plant in Westampton, NJ.
The commingling process merges individual mail pieces together to improve presort discounts and drop-ship savings, reducing postal handling and delivery time. “Postage is typically our clients’ single largest production-related expense and can be as much as 60 percent of their budget,” remarked Jaeger. “By consolidating direct mail volume into these two new mailing centers, Quad/Graphics will help our clients qualify for greater postal discounts.”
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