Quad/Graphics Makes Multimillion-Dollar Investment in Direct Marketing Platform

The Effingham plant’s new custom Web press, scheduled to start up by the end of the summer, is a highly productive and versatile, 11-unit double-Web press featuring high output and maximum flexibility for producing complex mail pieces. Unique features include duplex inkjet capability so both sides of both Webs can be personalized with coupons, barcodes and highly customized messaging to drive consumer engagement and elicit response. The 11 printing units allow complex combinations of PMS colors and varnish coatings. The press is modular, providing flexibility for inline finishing such as diecutting, gluing and UV coatings that can be set up in any order depending on the job.