Quad/Graphics : Solving the Integration Puzzle

Coffee table books, which for a time had been cannibalized by Asian sourcing due to its pricing friendliness but long lead times, have come back to the fold with the availability of Quad's Latin American platform that offers the same cost-effective production, but with shorter turn times.

On the telephone directory front, Freschi notes that while the overall market capacity is declining, driven by the demise of the once-federally-mandated white pages (among other changes), the directory business itself is still good for the company and generates sizable cash flow. Freschi adds that the yellow pages business remains an inexpensive advertising vehicle, with more and more publishers using multi-channel offerings such as Website and micro-site incentives to give local advertisers even more bang for their buck.