Quad/Graphics : Solving the Integration Puzzle

"The advent of the Internet and all of the multi-channel devices that allow shoppers to conduct business online began as a threat, but it's actually made print more important, especially on the retail insert side, in supporting stores," Freschi points out.

"Earlier in my career, I worked for a creative agency, and a newspaper insert is still the most cost-
effective way for an in-store manager to deliver a message to surrounding consumers. I feel bullish that the newspaper insert will remain a key driver in terms of advertising price points for all stores.