Quad Investing $23M in Canadian Ops; 300 Lose Jobs

In addition, Quad/Graphics is bolstering its cross-media marketing services to help Canadian retailers, publishers and other advertisers extend a consistent brand message across multiple print communication channels, and integrate those channels with other forms of media, such as the Internet, mobile technologies and digital tablets like the iPad. The printer’s comprehensive services for the Canadian marketplace range from design concept to layout and photography; workflow tools for automating page production; extensive versioning capabilities to give advertisers the ability to precisely target messages; and creative outputs, including large-format signs and in-store/point-of-purchase (POP) materials; in addition to flyers, inserts, magazines, catalogs, direct mail, books and directories.