For Quad, It's Easy Being Green

Ink. Quad formulates its own inks, reports Muehlbach, pointing out that the company manufactures 120 million pounds annually, making it one of the four largest ink manufacturers in the United States.

“In general, embracing green practices helps avoid costs,” he says. “That’s money we can reinvest in equipment and services that will help us generate additional revenue. Clients recognize and appreciate our efforts to be environmentally conscious, which builds our reputation and our business. In fact, they laud our accomplishments in the pages of their printed products.”