For Quad, It's Easy Being Green

Partnering with its clients in the greening of print, Quad provides them with ideas, strategies and solutions that are not only good for the environment, but will also positively affect their bottom line—and, hence, Quad/Graphics’ bottom line, as well.

With data services and production seamlessly integrated under one roof, Quad/Graphics can perform NCOALink on mailing lists just days before addresses are applied, Muehlbach says, noting that many marketers still adhere to the standard of performing NCOALink every 90 days in advance. With about 17 percent of the U.S. population (39 million people) changing addresses each year, even quarterly mailing list updates can translate into hundreds of thousands of wasted individual mailings—truly junk mail because it will never reach the intended recipient.