For Quad, It's Easy Being Green

Quad also works with clients to identify environmentally preferable solutions from the design of a magazine, catalog or direct mail piece through production and distribution. For example, it helped an adventure tour company combine a personalized travel credit statement into its catalog, eliminating a separate mailing. The printer is working with magazine publishers to bind-in or polybag (in 100 percent recyclable plastic) renewal statements and/or invoices.