Quad Invests $25M in Direct Mail Division

SUSSEX, WI—Quad/Graphics is investing $25 million to bolster its direct mail services division, QuadDirect. The outlay includes new digital and offset presses, high-speed envelope inserters and commingling machinery, as well as significant upgrades to its Pewaukee, WI, plant. The facility will be transformed into a state-of-the-art direct mail production facility, including a digital pressroom.

At the Drupa printing exhibition in Düsseldorf, Germany, Quad purchased nine thermal CTP devices from Kodak—seven Magnus VLF and two Magnus 800 Quantum platesetters. The platesetters, as well as a Kodak Prinergy Evo workflow system, will be installed in multiple Quad facilities.