QuadData Solutions Expands Data-Driven Marketing Services

“In today’s multi-channel marketing environment, there is an increased emphasis on analytics and data-driven customer insight to increase response and profitability,” said Joel Quadracci, Quad/Graphics President & CEO. “Regardless of which channel a marketer uses to distribute content, successful results depend on the quality of data – specifically, how it is optimized, enhanced, analyzed and applied. QuadData Solutions’ services support clients’ marketing objectives and strategies by improving the quality of data to maximize response and, thereby, reduce the cost per response.”