QUALITY GRAPHICS CENTER -- An Office Romance

According to Yeats, the once-traditional industry mode of doing business often meant keeping customers ignorant to ensure their dependence on printers. "It was a case of they didn't know how to do it and you did," she describes. It's a tradition Quality Graphics has long since broken.

"We've known for a long time that the better educated customers are, the better able they are able to make intelligent decisions. When they can make intelligent decisions, we can do a better job for them," she notes.