Quality House of Graphics -- A Color Connoisseur

"We're asked to match how it looks on the art director's skin, and not the way it looks on the product cap or the applicator," he adds.

Film or Digital File?
Typically, the question of doing a digital or analog proof simply is a matter of whether the final output is a digital file or film separations, rather than customer confidence in the digital technology, Aslanian says. However, the company does have clients that insist on an actual press proof, which is another part of the reason Quality House of Graphics got into printing. If the same ad is being sent to a number of magazines, sometimes it's just a case of press sheets being more practical than duplicate proofs, he explains.