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"Some jobs don't require a proof with halftone dots, but most of the consumer magazines want a dot-based proof. You are not going to send a no-dot proof to Elle or Vogue magazines," Aslanian explains. "Our customer service people are very astute. They know what an application requires. We will override what the client says and make a better proof to avoid the 'cost' if something goes wrong. Even if we are not technically liable for the cost of a make-good, we risk losing business."
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- People:
- MARK SMITH
- Ozzie
- Vary Aslanian
- Places:
- NEW YORK CITY
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