Quality House of Graphics -- A Color Connoisseur

"We try to stay focused, for lack of a better word, on the high-end or quality-oriented market" adds Aslanian. "We don't want to compete with the 3,000 other companies that list themselves as printers in the state of New York. There's always somebody who can do it cheaper."

Analyzing Aliases
Part of the reason for operating under several names is because the company typically has different buyers for its prep/retouching work and for its commercial printing services, the company exec explains. Even in the cases where the work comes from the same advertising agency, the publication ad pages that Quality House of Graphics sends out as files or film come from one part of an agency, while the collateral pieces it may print are handled by another department.