The company does continue to use a specialty printing process called Stonetone printing, which was developed and patented by the founder of Rapoport. For black-on-black jobs, the process uses a separate black detail plate as an alternative to printing a four-color black.
One factor in its decision to stop using the waterless printing process was the difficulty in giving clients a clear understanding of what results to expect, particularly when Quality House of Graphics didn't handle the entire job. Its presses produced a much sharper dot, Aslanian says, so the printed sheets didn't match work run conventionally by other printers. Also, there was a related problem in trying to match proofs that were intended to represent a higher dot gain on-press.
- People:
- MARK SMITH
- Ozzie
- Vary Aslanian
- Places:
- NEW YORK CITY