Quality House of Graphics -- A Color Connoisseur

"If you are not expected to match your product with anyone else, waterless printing is very helpful in achieving consistent color," he says. "We are not in that world, though. Our business is too interdependent with work from other sources."

According to Aslanian, the company's sales topped $30 million in 2000, with printing accounting for only about $12 million of that total. That means most of its work is being handed off to other printers (generally publication printers) for final production. Therefore, proofing is a critical component in making sure that its work meets customer expectations.