Quebecor World -- Back on Top of Its World

“IMCS is a customer-facing program that joins our subject matter print, premedia and logistics experts with outside strategic alliances in analytics and interactive disciplines to develop integrated solutions focused on our customers’ greatest marketing challenges,” Freschi points out.

“We have had great success with net.driver, a recent IMCS launch, focused on driving consumers to the Web using creative, analytics, integrated landing pages and highly customized personalization,” he adds. “Net.driver is produced completely in-line, thus providing a file sign-off to in-home delivery of only three days combined with automated letter rate savings vs. standard flat.