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Erik Cagle
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“For example, we’re offering a free digital edition of any new, non-contract work that is signed and begins production from October 2008 through March 2009. A new XML-based digital repository service, focused on both magazines and books, will also launch later in the fall,” he adds. “We will also continue our practice of funding proprietary research that helps our publishers better understand the marketplace and the consumer, as we did with our 2007 study for the Magazine Publishers of America, conducted by McKinsey & Co.”
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