Quebecor World Direct--Building Business, One Client at a Time

To prove this point, Quebecor World Direct recently restructured itself into three product lines:

• Personalized Products;
• Non-imaged Products; and
• Games, Premiums and Specialty Print.

Executives say the restructure will benefit QWD's customers because the company's emphasis is now on sales and marketing (vs. the manufacturing/production process). Changes in the marketplace, as well as in the needs of customers, will dictate the focus and direction of each product line.