Quebecor World Direct--Building Business, One Client at a Time
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"You're competing in the mailbox with everyone else," he says. "Our products get noticed. The consumer sees our piece. They open it. That's half the battle." The other half is getting a response.
Inside the envelope, Round Two in the direct mail battle takes place. The same compelling messages and graphic attention-getters, which got the recipient to open the mail, must now—in a grander fashion—hold the recipient's attention and generate that all-important response.
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