Quebecor World Direct--Building Business, One Client at a Time

"You're competing in the mailbox with everyone else," he says. "Our products get noticed. The consumer sees our piece. They open it. That's half the battle." The other half is getting a response.

Inside the envelope, Round Two in the direct mail battle takes place. The same compelling messages and graphic attention-getters, which got the recipient to open the mail, must now—in a grander fashion—hold the recipient's attention and generate that all-important response.