Quebecor World Direct--Building Business, One Client at a Time

Personalization Power
Personalized Products is QWD's fastest growing product line.

"I'm not just interested in printing my customers' direct mail packages, I'm interested in improving their results and, therefore, giving them better value than their competitors," Locker says.

When Quebecor World Direct sells a direct mail package, the deal is not based on the price of the job. Although, it does offer a competitive price, and in some cases a substantial cost savings, to its customers, simply due to its enormous size. But Locker says there is no real value in selling a package on price alone.